The Google TV Hackathon brought together a collection of industry heavyweights fuelled on caffeine and Red Bull at Google Campus for 48 hours of intense Google TV hacking. The event was organised by the London Android Group (Londroid) and Silicon Valley Android Developers Group (SVAndroid) as two concurrent hackathons.

Whilst Google TV is not expected to be released in the UK until September, this didn’t stop the 370+ developers from both sides of the Atlantic coding and collaborating to create fresh experiences for Google TV – everything from games to smart home apps to chat.

George and his team’s winning idea was called ‘MyTV’, and showcased that television is likely to become an integral part of our daily lives. The app was built around a ‘breakfast time’ scenario that would tell the viewer about the weather, play back YouTube videos and calculate (or hopefully prevent) how late you might be for work, and display your schedule for the day. The idea was greatly received by Ralph Becker of Sony who stated the SmartWatch he was wearing also runs Android and would be a complimentary part of the MyTV set up for people in a rush.

George and his winning team will be among the first people to get their hands on the forthcoming Sony Internet Player NSZ-GS7.

For more information on creating Google TV apps, Android development, or Interactive services, please contact us or call: +44 (0)7967 726 034.

The team developed an interactive street screen, an app that enables retailers and advertisers to engage directly with consumers using Near Field Communication through digital signage, allowing consumers to purchase items directly, or view additional content.

The Isobar Create London event builds upon the success of previous Isobar Create events in Boston and San Francisco, and challenged it’s participants to create innovative Near Field Communication (NFC) applications in just 34 hours, before pitching to a panel of experts from Isobar, O2, BlueVia, BlackBerry, Samsung, Proxama, The Guardian and Contagious Magazine.
The event was a true international affair which saw developers from across the globe attend the event, each making up teams who spent 34 hours developing innovative new NFC applications that will serve to shape the future of NFC and explore the relationship between consumers and brands.

George Medve, who among his many daily operations manages AA’s mobile team states:
“This is a really exciting opportunity for mobile, and one that myself and the team are looking forward to further exploring with our clients. Using NFC we aim to develop innovative strategies to put our clients at the forefront of engagement with the consumer”.
For more information on creating Android apps, NFC applications or Mobile Interactive experiences for your business or brand, please contact us
or call +44 (0)7967 726 034.